You've finally found the wholesale source for the high demand widget that is selling like hotcakes on the Internet. Thoughts of watching the money pouring in and celebrating the new found success selling widgets has you so excited that you can't wait to buy 5 widgets at wholesale and double the investment.


After a lot of effort to market your widgets [url=http://www.cheaperairmaxonlinesale.com/]http://www.cheaperairmaxonlinesale.com/[/url] , you haven't sold any. Then, much to your surprise, you find others selling the same widget at a much lower price and doing a great business. You can blame the wholesaler for your lack of success or you can face the truth about wholesaling and volume purchasing.


So, after an unsuccessful attempt to sell widgets, you decide to do the research to find out why you couldn't compete. The first eye opener is that you can find the widget at a number of places selling for less then your wholesale cost.


Lets look at the reasons for this.




The retailer can buy in bulk and receive quantity pricing


In many cases this also qualifies the retailer for manufacturers wholesale rebates




So it now seems that the word wholesale is a relative term. Small businesses get first level wholesale pricing. Large businesses (with great buying power) get 2nd and 3rd level wholesale pricing plus incentives. As an example [url=http://www.cheaperairmaxonlinesale.com/]cheap air max white[/url] , the small business may pay a price of $10 each buying wholesale widgets in quantities of 1-10. The large business may pay $5 each for the same widget in quantities of 500-1000.


So, is there any recourse for the small business?


Yes, The simple answer is Market Research.


OK, how can market research help me with wholesale buying?


The problem that needs addressing is buying widgets at to high of a price to be competitive. Plus, there are hundreds of places that sell widgets for a lot less then you can. If the demand [url=http://www.cheaperairmaxonlinesale.com/]cheap air max black[/url] , competition and average selling price of widgets can be determined, then you can make an informed decision about the selling potential of the widget.


That is the simplified version of the answer, but touches on the main points of market research.


You can do the research manually but by far the best bet is to use one of the existing market research tools available on the Internet. A moderate investment is required up front but the information compiled and presented is essential to profitable marketing.


A clear understanding how wholesale works in an open market along with good research can multiply your chances of successfully operating a small business. This applies to online storefronts, auction sellers, or anyone doing business from home.


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What's important in leadership is refining your skills. All great leaders keep working on themselves until they become effective. Here are some specifics:


1) Learn to be strong but not rude.
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We must not mistake kindness for weakness. Kindness isn't weak. Kindness is a certain type of strength. We must be kind enough to tell somebody the truth. We must be kind enough and considerate enough to lay it on the line. We must be kind enough to tell it like it is and not deal in delusion.


3) Learn to be bold but not a bully.
It takes boldness to win the day. To build your influence, you've got to walk in front of your group. You've got to be willing to take the first arrow, tackle the first problem, discover the first sign of trouble.


4) You've got to learn to be humble, but not timid.
You can't get to the high life by being timid. Some people mistake timidity for humility. Humility is almost a God-like word. A sense of awe. A sense of wonder. An awareness of the human soul and spirit. An understanding that there is something unique about the human drama versus the rest of life. Humility is a grasp of the distance between us and the stars [url=http://www.cheaperairmaxonlinesale.com/]cheap nike air max shoes[/url] , yet having the feeling that we're part of the stars. So humility is a virtue; but timidity is a disease. Timidity is an affliction. It can be cured, but it is a problem.


5) Be proud but not arrogant.
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Lastly, deal in realities. Deal in truth. Save yourself the agony. Just accept life like it is. Life is unique. Some people call it tragic, but I'd like to think it's unique. The whole drama of life is unique. It's fascinating. And I've found that the skills that work well for one leader may not work at all for another. But the fundamental skills of leadership can be adapted to work well for just about everyone: at work [url=http://www.cheaperairmaxonlinesale.com/]cheap air max shoes[/url] , in the community, and at home.


To Your Success,


Jim Rohn




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